Michael Formichella, C.M.C.
Chella Foods, Inc.
President and co-owner of Chella Foods, Chef Michael Formichella's 40+ years of experience is passionately engaged running the business: directing product development - from creating ideas, conducting research and development - through the introduction of new Client products into the marketplace. Chef Michael's success includes menu solutions for many of the top 200 national foodservice operators. His structured approach is a key enabler in mastering food challenges that produce innovative foodservice, retail, deli, c-store and industrial product success for Clients. From concept to plant production to kitchen execution, Chef Michael leverages an international scope of experience and disciplines. Prior to launching Chella Foods, Formichella was Senior Vice President and Chief Operating Officer of Smithfield Innovation Group, a subsidiary of Smithfield Foods.
Richard's experience is rooted in Sales, Marketing, Strategic Planning and Implementation, Brand Development, New Product Development and Plant Operations. Richard has developed sales, marketing and product development organizations from early stage businesses to larger, successful companies working across all food service channels, retail and international business channels. Richard has the ability to work with the current organization and help a company revamp their sales, marketing and new product development strategy, create robust, attainable solutions and then help execute them to maximize both topline sales and bottom line profits.
Al MacDonald Photography
President and owner, Al MacDonald brings an experienced and talented eye to food photography. With over 35 years in the advertising field and a natural epicurean flair, He is well known and respected throughout the industry for his easy-going nature and honest practices. Strong relationships with top food stylists, food writers and printers allow the MacDonald design and photography team to offer the best in innovative thinking and visual problem solving. Experience with a wide range of food industry clients gives the team the ability to offer full service capabilities for both established as well as new product concepts. It is truly a one stop source for a broad range of custom visual communications.
Al MacDonald Photography
For 15 years, Renee has helped clients convey and develop their visual message to attain more impact in the marketplace. Her design experience ranges from product packaging and brochures to more complex projects, such as brand ideation and website development. She understands the industry and how to accurately and consistently reflect and strengthen the client's vision. Whether the assignment involves bringing a consumer food campaign to life, developing compelling packaging for new or existing food products or a designing a complete corporate identity program, Renee has the experience and expertise to provide a persuasive solution that communicates and motivates.
Thomas Rowan Incorporated
Tom Rowan is a writer known for becoming a valued partner to both senior and middle level clients who value creativity and someone who can quickly understand their goals, business, and competitive environment. His broad range of expertise and in-depth experience in the food and food related business with major national and regional clients allows Tom to bring a wealth of knowledge to many product offerings. Whether it involves consumer media advertising, business to business programs, promotional campaigns, in-restaurant or consumer point of sale, Tom has the experience to provide provocative, effective, creative solutions to any communications project.
Culinary Design Studio
Owner and Principal Development Chef for Culinary Design Studio, Chef Kevin Towles brings 15 years of experience with solid knowledge of manufacturing process. His scope of expertise covers product delivery including ideation, development, manufacturing and technical support. Kevin works closely with marketing teams to establish the preliminary framework for projects, then develops products that can be created within cost and quality standards. During scale-up, Kevin collaborates with operation teams to set realistic methods of preparation and equipment parameters allowing for smooth transition to the plant floor. His ability carry a product from bench-top to production has enabled him to develop a diverse range of product lines while maintaining high quality and consistency in production. Innovation, teamwork and consistency are hallmark traits of a Kevin Towles team.
Terry has vast experience is leadership, sales and marketing, innovative marketing, as well as training in a class room environment. He is experienced within highly competitive, market-driven organizations. He has been consistently successful in business planning, management practices, and operating concepts that have supported high growth and market diversification. His solid strategic planning, analytical, negotiation and motivational leadership skills have resulted in securing success for many organizations. Terry has experience applicable to diverse industries, markets, and opportunities. He has built strong industry ties with major accounts through innovative account retention programs developed to protect key customer bases against emerging competition.